VAV Gallery
Playing with form and typography in exhibition posters.
PROBLEM
The gallery sought a visual language grounded in strong typography, clean lines, and geometric forms, needing designs that could remain adaptable while representing artists across a wide range of practices and levels of experience.
APPROACHI developed a simple, repeatable poster framework that kept the VAV logo consistent, while leaving space for typographic exploration and bold graphic variation.
Trading off strict compositions for a looser template meant that each exhibition was able to truly be distinct and bring exciting novelty to each new poster.
OUTCOMEThe result was a system that balanced continuity and flexibility, allowing the gallery to maintain a recognizable presence while treating each exhibition as a unique moment within a larger program.
YEAR
2019 - 2020
ROLE
Graphic Designer