Hyacinth WourmsWorkAbout

Hyacinth Wourms is a multi-disciplinary graphic designer based in Montréal. Her practice centres on translating complexity into accessible design that communicates with precision, builds trust, and drives engagement.



Selected work
People’s Potato Branding refresh & logo redesignRebranding from the logo out, ensuring nonprofit food organization stands out in a busy university environment.

Full case study Art direction
Brand design
Logo design2025
People’s PotatoContent template systemFoolproof Canva templates for quick social content creation, covering everything needed to communicate to the Potato’s thousands of followers. Saved time and reduced decision fatigue for staff, while strengthening brand awareness.
 Template design
Graphic design2025
SEIZEEducational series ad campaign
Digital marketing campaign to promote flagship educational series for sustainability-focused business incubator. Designed awareness and retargeting ads, alongside email campaign in collaboration with marketing team. Results: nearly 2x increase in program enrolment.
 Ad design
Email design
2023
egret.tattooBranding & web design
Creating a visual identity and template system for an artist inspired by nature.

Full case study Brand design
Logo design
Web design2024
CQMSAMedical reference guides
Making complex medical information accessible in download-ready guides to gender-affirming care.

Full case study Document design2023
Art MattersBranding & web design
Curating a safe space for artists during the pandemic, building a brand from scratch.

Full case study Art direction
Brand design
Web design2021
VAV GalleryExhibition posters
Posters for monthly gallery exhibitions showcasing the artistic experimentation of Concordia students. Played with form and typography to draw attention. Created digital event banners for cross-platform promotion.
Print design2019

Contact

hyacinthwourms@gmail.com

Linkedin



AboutI’m a multi-disciplinary graphic designer based in Montréal. My practice centres on translating complexity into accessible design that communicates with precision, builds trust, and drives engagement.

I have professional experience in digital and print-ready graphic design, branding and visual identity systems, and web design.

Shaped by years of work in community-focused spaces, I approach projects with curiosity, a discerning eye for aesthetics, and a belief that visual communication can make core values legible and resonant.
hyacinthwourms@gmail.com
© Hyacinth Wourms 2026